Palazzo Donati is a magnificent 14th century building located in the main square of the village of Mercatello Sul Metauro, immersed in the green hills of the Marche region.
Crossing the entrance door of this ancient palace is taking a leap in time and immersing yourself in the authenticity of the Italian Renaissance. The long main corridor leads to a large internal garden, an oasis of peace among roses, fruit trees and centuries-old plants.
Collaborating with Social Media Manager Marco Dini I worked on content creation and social media, to convey a strong image of the client, deeply rooted in the beautiful and rich setting of central Italy.
content creation
PALAZZO DONATI
Via Bencivenni, Mercatello sul Metauro
Jul 2021 - Jun 2022
research/
photography/
video editing/
Prior to working on a PR plan and scheduling the social media posts, the client's image had to be defined.
Along with on-site shooting of the venue, we worked on capturing the essence of the Italian small village, that was key to conveying the true experience of Palazzo Donati.
Researching among competitors and succesful online story-tellers that centred around the romanticisation of slow life, we shaped a visual language that could best communicate the client's image.
Alongside the images and videos we opted to include in the social media accounts of the palazzo posts that had more of a cultural approach. Concise posts that were meant to provide a curious historical or cultural notions about the Palazzo, the surrounding region of Le Marche or Italy.
social media
@PALAZZODONATI
Instagram account
Jul 2021 - Jun 2022
social media managing/
post scheduling/
copy/
Having produced media content we would then work on the social media posting plan. Structured on a weekly base of 3 posts per week the planning included the copy for each post and the relative IG story posts.
The overall look of the feed played in the color palette of Palazzo Donati, the posts would also flow through the different seasons changing tones and subjects accordingly.
Throughout the feed and posting the many events and retreats were promoted with images, videos and IG story contents.
Collaborations with travel bloggers or any other event-related talent were promoted through collab posts.
communication
PALAZZO DONATI EVENTS
Social/ E-mail promotion
Jul 2021 - Mar 2022
copy/
graphics/
video editing/
For the special events or external collaboration related to the Palazzo Donati business we would work on specific promotional campaigns.
Each event photos, videos or graphic adapted to the different formats across social media and e-mail platforms.
social
